PHD Media implemented and embedded the concept of self-leadership across the business. This was achieved by implementing a Careers Week, an online tool (Reflektive) to facilitate peer-to-peer recognition and several self-led learning programs such as the PHD Smart Fund. As a result, PHD has seen a 13 percentage point decrease in staff turnover across 24 months, and internal mobility boosted to 37% annually (from 14% in 2017 and 12% in 2018). Further, whilst in late 2018 59% of staff agreed with the statement there are “real opportunities for a meaningful career at PHD and the path is clear to me”, this has grown to 86% in the last quarter of 2020.