Porter Novelli noticed an increased prevalence of “Zoom fatigue” during COVID-19 lockdowns, highlighting the need for an initiative to get their staff away from their screens. The introduction of the Neigh Sayers Podcast enabled and encouraged staff to shut their laptops, go for a walk and listen to leaders ambitions for the year ahead among other interesting topics.

Porter Novelli saw an up to 4-5% improvement in staff satisfaction and perceptions that the leadership team were providing a clear direction for the future of the agency after the airing of the podcast.